Free guide · PDF checklist
The Agency Bullsh*t Detector.
Most agencies hide behind vanity metrics because they don't want to talk about your revenue. This checklist helps you see through it.
Get the one-page checklist.
The same PDF we give clients when they're reviewing agency proposals.
Stop being sold on:
- Reports that focus on impressions, not conversions.
- Agencies that won't show you the actual search terms people use.
- 12-month lock-in contracts without a performance guarantee.
- The “everything is green” report that doesn't match your actual revenue.
- Automated dashboard logins with no actual strategy call.
Metrics that actually matter.
If your agency isn't talking about these three things, they're talking about the wrong things.
- 01
Qualified leads
Not just any traffic. People who actually want what you sell and can afford it.
- 02
Cost per acquisition
Exactly how much you pay to get a new customer. That's the math that matters.
- 03
Visible search intent
Knowing exactly what people typed into Google to find your business.
We don’t start with a proposal. We start with a conversation.
Twenty minutes on Google Meet, free. Tell us what's going on and we'll tell you what we'd fix first.